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Citrus notes are becoming increasingly relevant in the world of wellness and fragrance. Recent studies reveal that consumers are expanding their definition of wellness, incorporating not just physical health but also emotional comfort.
ADM has conducted research across various regions, including the US, Europe, and Asia, to understand how citrus flavors are perceived in relation to wellness. Their findings indicate that traditional citrus profiles, such as Orange and Lemon, are primarily associated with immunity, hydration, and energy boosting.
Interestingly, the study highlights emerging trends. For example, relaxation and sleep are top wellness concerns globally, prompting questions about which citrus notes can best address these needs. In the US, Lemon is particularly linked to cognitive health, while Lime and Grapefruit are recognized for their calming effects.
In Europe, UK and German consumers exhibit strong associations between citrus flavors and energy, with Lemon and Citrus dominating in various health benefits. In China, Orange stands out as a key player in wellness across food and supplements.
However, achieving the desired bright citrus profiles poses challenges for manufacturers. Innovations like Corefold™ and EZCore™ are being developed to help maintain flavor integrity and meet consumer expectations in health-focused products. These technologies aim to deliver authentic citrus flavors while overcoming stability issues.
As the market evolves, citrus flavor profiles will continue to adapt, ensuring they remain relevant in the wellness landscape.