MIND GAMES Launches New Fragrances KINGSIDE and QUEENSIDE

Luxury fragrance house MIND GAMES has expanded its Perfumer Extraordinaire collection with the launch of two new extrait de parfums: KINGSIDE and QUEENSIDE. These fragrances are available for purchase along with two concentrated ingredient extract vials, enhancing the overall sensory experience.

Founded in 2022, MIND GAMES draws inspiration from the complexities of chess, having previously launched three fragrance lines and a home collection that includes six candles. The brand has received multiple accolades, including Packaging of the Year from The Fragrance Foundation and recognition from Men’s Health in its 2025 Grooming Awards.

According to co-founder Alex Shalbaf, “KINGSIDE and QUEENSIDE mark a pivotal moment for MIND GAMES. These fragrances push the boundaries of our olfactive storytelling and represent the next phase of our evolution — one that’s more personal, more layered and deeply intentional. They embody the duality of power and vulnerability, as well as strategy and instinct. We designed them to be lived in, to spark presence and to leave a lasting impression.”

The new fragrances can be purchased at Neiman Marcus, Bergdorf Goodman, and online through the brand’s website.